Oh boy!!! We are so excited to bring this product to you! This eyelash serum is cruelty free. It is free from harmful parabens and artificial fragrances. Our eyelash serum is 100% plant based from natural botanicals. This patent pending formula is powered by Myristoyl Pentapeptide-4. Myristoyl Pentapeptide-4 targets our natural keratin, stimulates the growth of new lashes at the cell and strengthens current lashes. See results in as little as 3 weeks with full results in 3 months of daily use. Use Am and Pm for best results.